Marketing & Partnerships Professional

I'm a Marketing & Strategy leader with a passion for crafting brand experiences that bridge the gap between storytelling and strategic impact. From launching global campaigns with 72andSunny for brands like NFL, Zillow, and Adobe, to leading marketing partnerships for IndyCar, Paris Saint-Germain, and helping launch Bo Bridges’ Big Wave: No Room for Error in shared reality, I thrive in environments where creativity meets strategy. My experience spans social strategy, brand partnerships, and campaign executions that captivate audiences and elevate brand presence.

Fueled by a love for impactful storytelling and live, high-energy experiences, I create moments that resonate with audiences and drive lasting engagement.

Directed the launch of an immersive action-sports film, Big Wave: No Room for Error, with shared-reality venue Cosm Theatres – managing creative production, GTM strategy, and social strategy engagements.

Lead event marketing and social coverage for the premiere. Managed content capture and rollout, ensuring the film’s debut reached broader audiences and engaged fans in real time.

Produced branded content for Paris Saint-Germain – collaborating with cross-functional teams to lead creative development and social rollout to deliver assets that amplified the club’s global presence and connected sports and lifestyle fanbases.

Managed lifestyle content shoot with IndyCar champion Josef Newgarden – managing creative strategy and execution to produce dynamic assets that elevated his personal brand and engaged motorsports audiences across social platforms.

On NFL Shop, I created content that went beyond just showcasing merchandise — the goal was to capture the spirit of being a fan. Shooting lifestyle-driven visuals and social clips that highlighted how gear fits into real moments: tailgates, watch parties, and everyday life. It was about making the products feel authentic and connected to the excitement of game day, rather than just items on a shelf. Working on this project gave me the chance to blend storytelling with product-focused content, all while tapping into the passion that fuels football culture.

In collaboration with Zillow, I created content that tapped into the emotional side of finding a home. I focused on lifestyle-driven storytelling, capturing real moments of family, community, and everyday life to show how Zillow goes beyond listings. Through cinematic visuals and social-first edits, my work highlighted the excitement and comfort that comes with discovering a place to call home.

Leading the United Airlines account, I produced content that highlighted the spirit of travel and connection. The focus was on capturing authentic moments — from takeoff to touchdown — and showcasing the experiences that make flying with United memorable. Through cinematic visuals and short-form edits, I worked to tell stories that celebrated both the journey and the people who make it possible.

Partnered with Adobe Express on a series of campaigns designed to showcase the platform’s accessibility and versatility for creators of all levels. My work focused on producing engaging short-form content and campaign visuals that demonstrated how Express simplifies design, video, and social content creation. These campaigns highlighted real-world use cases, inspiring users to bring ideas to life quickly and creatively across multiple platforms.

Led e.l.f. Cosmetics’ celebrity campaign with Joey King and Lucien Laviscount that launched during Macy’s Thanksgiving Parade, delivering high-impact branded content that drove engagement across social platforms. Strategically integrated sports-driven storytelling to reach a crossover fanbase, managing campaign strategy, talent integration, and social rollout that expanded brand reach and cultural relevance with both beauty and sports audiences.